Elevating Brands, Driving Strategic Growth: Bradford Hobbs

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Bradford Hobbs brings a proven track record of transforming brands and driving significant business growth through strategic marketing leadership. His expertise lies in translating complex enterprise strategies into compelling, customer-centric narratives that deliver tangible results.

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As a hands-on leader, Brad builds actionable marketing and brand strategies that identify and capitalize on new demand opportunities. His client portfolio spans diverse, multi-billion dollar sectors, including higher education, healthcare, advanced manufacturing, sports entertainment, and broadcast media.

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Notably, Brad spearheaded a strategic alliance initiative for a leading U.S.-based watch manufacturer (+$1 billion annual sales), securing Board of Director approval and redefining the company's business plan, unlocking an impressive +8-point margin upside potential.

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Before this, as Vice President of Global Brand Marketing at Trane Commercial Systems (American Standard Co.), Brad led a global brand transformation that doubled sales to $7 billion within three years. He established a unified global brand positioning across 65+ countries, fostering thought leadership and enhancing the customer journey for Fortune 2000 clients. This strategic repositioning delivered measurable value across multiple industries.

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Brad's commitment to impactful initiatives extends beyond business growth. He championed the approval of the Uganda project in partnership with Pfizer, establishing the first AIDS Center of Excellence at Makerere University, demonstrating a dedication to impactful social responsibility. He also pioneered an automated building/clean-room solution (early AI) leveraging remote monitoring and dispatch, ensuring 100% uptime.

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His experience includes a distinguished tenure at IBM, where he served as Director of Corporate Brand Strategy and Director of Worldwide Marketing Management. He played a pivotal role in growing IBM's brand value to over $52 billion, consistently ranking among the top five global brands. Brad provided strategic marketing counsel across 25+ business units and vertical industries, collaborating with clients like Exxon/Mobil, Marriott, Bank of America, Intel, Sun Microsystems, Virginia Commonwealth University, VHA, and Volvo Trucks. His contributions were integral to key corporate initiatives, including the Business Consulting Services/PWC Consulting acquisition, Engineering Technology Services, e-business, Life Sciences, Technology Group Storage divestiture, and the articulation of IBM's "Smarter Planet" vision.

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Earlier in his career, Brad honed his expertise in diverse industries, including telecommunications (AT&T), consumer packaged goods (Chesebrough-Pond's/Unilever, General Mills), quick-service restaurants (Pizza Hut/PepsiCo), and financial services (Fleet National Bank/Fleet Financial Group).

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Bradford Hobbs's strategic vision and proven ability to drive brand transformation make him a valuable asset for organizations seeking to achieve significant growth and establish enduring market leadership.